VW TOUAREG
Client: VW
Agency: ALMAP BBDO
AWARDS
Cannes Lions: BRONZE / DESIGN
The Touareg is one of Volkswagen’s luxury models. That’s why, to speak to one of its differentials (4-Zone Temperature Control), Posters were created that were just as exclusive as the car itself.
Each poster is unique, handmade with special techniques. The blueprints of the car were silkcreened end the maps were
made with an old German technique, the letterpress, which leads each piece a subtle, personalized difference.
Each poster is unique, handmade with special techniques. The blueprints of the car were silkcreened end the maps were
made with an old German technique, the letterpress, which leads each piece a subtle, personalized difference.
