YOU ONLY SEE 30% OF THE TRUTH
Client: SOMOS TODOS MARIA
Agency: Made Brasil
AWARDS
FePI: 1 GRAND PRIX / 4 GOLDS / 4 SILVERS / 2 BRONZES / 10 SHORTLISTS
"Statistics show that 70% of violence against women in Brazil occurs within the home, and the perpetrators are usually spouses or partners.
Based on this data, the campaign uses images of ideal couples, appearing on Instagram, tagging them, and accompanied by the phrase "What you see represents only 30% of what really happens."
Based on this data, the campaign uses images of ideal couples, appearing on Instagram, tagging them, and accompanied by the phrase "What you see represents only 30% of what really happens."
One of the messages the campaign aims to convey is that the threat of violence against women often comes from close people, like spouses and partners. Another important message is that everyone should be attentive to the well-being and mental state of their family and friends, without getting too caught up in the virtual reality of social media.
This campaign has been recognized with several awards, including the Grand Prix, which is the highest award, at FEPI - the International Premier Independent Advertising Festival in Argentina, in 2024. 🏆🏆🏆
