HAVAIANAS ALPHABET OF SUMMER
Client: Alpargatas
Agency: ALMAP BBDO
To translate the spirit of Brazilian summer, Havaianas created an alphabet of their own, a unique font made out of countless small colorful illustrations. Each letter represents one of the elements of the spirit of Brazilian Summer.
AWARDS
_CANNES LIONS 2018
Bronze . Print & Publishing
Shortlist . Industry Craft (Typography)
Bronze . Print & Publishing
Shortlist . Industry Craft (Typography)
_EL OJO DE IBEROAMERICA 2018
Silver . Outdoor
Bronze . Craft (Art Direction)
Bronze . Craft (Illustration)
Silver . Outdoor
Bronze . Craft (Art Direction)
Bronze . Craft (Illustration)
_NEW YORK FESTIVALS 2019
Finalist . Craft (Art Direction)
Finalist . Craft (Typography)
Finalist . Craft (Art Direction)
Finalist . Craft (Typography)
_FIAP 2018 (FESTIVAL IBEROAMERICANO DE LA PUBLICIDAD)
Gold . Design
Gold . Craft (Art Direction)
Silver . Outdoor
Silver . Print & Publishing
Silver . Craft (Illustration)
Gold . Design
Gold . Craft (Art Direction)
Silver . Outdoor
Silver . Print & Publishing
Silver . Craft (Illustration)
_WAVE FESTIVAL 2019
Silver . Print & Publishing
Bronze . Outdoor
Silver . Print & Publishing
Bronze . Outdoor
_EL SOL 2019
Silver . Design
Silver . Outdoor
Bronze . Craft (Art Direction)
Silver . Design
Silver . Outdoor
Bronze . Craft (Art Direction)
_CLUBE DE CRIAÇÃO 2018 (BRAZILIAN CREATIVE CLUB)
In Book . Design
In Book . Craft (Art Direction)
In Book . Craft (Illustration)
Shortlist . Print & Publishing
Shortlist . Outdoor
In Book . Design
In Book . Craft (Art Direction)
In Book . Craft (Illustration)
Shortlist . Print & Publishing
Shortlist . Outdoor
