JOHNNIE WALKER RED LABLE
Client: DIAGEO
Agency: CP+B
Imagine illustrating more than 2,500 people who participated in a Johnnie Walker promotion. That was our challenge. Those who purchased the bottle through the app could send a photo of themselves, which would be placed in the position of the 'Striding Man.' This illustration was then printed on the bottle and sent to the participant's home.
In the process of creating these illustrations, we started with a manual step, using pencil and paper. Afterwards, the images were digitized and vectorized, ensuring a beautiful and personalized final result.
